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Adobe Photoshop

by Dan Feildman

In the history of photography, there has never been a time that we can achieve such phenomenal results in editing as has happened in the digital age. And while there are a myriad of tools that the computer and internet have made available to us to enhance and change the images that come from a photo shoot, none can top the popularity and power of Adobe Photoshop. The program has become so synonymous with editing and creating effects that the term, “to Photoshop” has become a verb that means to enhance or alter an image.

In the fashion circles famous names like Mario Testino (easily one of the hottest names out there) and Eva Mueller (photographer for Fashion Magazine Allure) are just as sought out if not more then those men and women sauntering their way into our conscious.

Similarly, we can “Photoshop” out things from a picture we don’t want to see there anymore. So if you have a physical flaw, that can be removed. You can even remove a distracting person from the background of the shot. The program is so sophisticated that these images are possible and you really cannot tell the alteration has been made.

Here are a few tips for the novice and dreamer of dreams in getting started in fashion photography. Study your subject. You can never learn enough. Read and look at any fashion Magazine you can get your hand on. There are fantastic books on Fashion and fashion photography available. Amazon.com has a true treasure trove available. You need one or two good cameras, tripod and a lighting system. Always make sure that you have plenty of film and batteries available. SLR and digital cameras take different photos, so make sure you find the best for your field.

But Photoshop has not always dominated this genre. The program was created in 1989 by two brothers, John Knoll and Thomas Knoll. While the brothers developed Photoshop for custom uses they had at the time, it wasn’t long before the market potential of this software became evident. So, being smart entrepreneurs, John and Thomas founded a little company called Adobe and began operations in 1990.

Again your eye is the best tool for finding a subject. How you choose the subject will depend on what is available, the angle and the light. Moving slowly through an area such as landscape will help you determine the subject. Looking under leaves or rocks is often beneficial to finding something new and different. You never know where you will find a picture just waiting for you to click a picture.

In the time of modern technology, it is good to display your talent as a fashion photographer online as well. Set up a website; submit your photos to contests. Submit them to an online fashion gallery. This helps with getting your work seen and people can see what type of work you actually do and can do for them.

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