I like calling direct mail “lumpy” mail. Some of my staff groan when I call it that. They prefer to call it “3D Mail”. But, you see, to me, the whole point of direct mailers are that they are, well, lumpy.
So what am I talking about here?
When […]
This is the mantra that I here oftentimes from people who prefer to make excuses vs. those who look for solutions. I know I sound a little harsh but that is the reality of it.
To explain further, one of my businesses provides one-on-one and group marketing, business, sales, and personal development coaching to entrepreneurs. […]
Does this sound like you… the economy is going south, and you’re starting to panic. You’re worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses.
If that sounds like you, […]
If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they’ll receive by being your customer.
There’s a whole bunch of ideas you could use that, added together will mean they can hardly wait to […]
As a VAR, I have strong concerns about mandatory vendor “marketing guidelines” we must use in our communications with prospects - and how much they can undercut our effectiveness. It is counterproductive to have anything restrict the relationship - and the sales - to our prospects. I’d like to offer a great […]
We are aware that when marketing is not effective, a business seldom earns profits. So, if you want to continue the flow of business, apply the tips and solutions of direct marketing.
Here are some tips to boost your chances of success:
” It is important that you collect leads, and make sure that you are in touch […]